The promotion of brands or products through electronic media is known as digital marketing. It involves using of methods and channels that help an organization to understand and analyze the marketing campaign in real time. Since most of the clients or customers are present online this method of promotion is one of the effective methods to promote a brand or company. It gives the company a global exposure and in turn, increases their client base. There are three basic elements in implementing digital marketing such as customer interactions, extraction of information from big data and manage the customer relationship.
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