Top 2017 Statistics on SEO, Paid and Organic Searches

Here are some interesting and important Search Engine Optimization statistics that can help businesses create more effective growth and expansion strategies.

Top 2017 SEO statistics for businesses

  • Google has reduced the number of organic blue links that are shown as search results to 8.5 from 10.

  • Businesses that have a powerful keyword in their brand name, usually rank at 1.5 times higher position than those that have no keyword in their names.

  • Informative and captivating content and high quality links are the two most important factors for Google to rank any website in organic searches.

  • The majority of pages ranking on Google first-page have more than 1800 words on an average. This implies, the lengthier content in a page, the more is its chance to rank higher on SERP.

  • Experienced professionals providing search engine optimisation in Portland prefer using multiple images in content. According to them, this improves the page’s chances to get displayed in organic search results.

  • The volume of total organic search visits fell by few steps during the second quarter of 2016, because of increasing popularity of paid search ads on mobile handsets.

  • As many as 72 out of every 100 Internet users involved in local searches, visit a physical store within a radius of 5 miles.

  • These days, near about 5 out of every 10 websites are using a CMS (Content Management System).

  • According to research, drawn up by experts at a reputed company, near about 6 out of every 10 websites that use a CMS, prefer WordPress as their platform for development. It is followed by Joomla and Drupal, respectively, in terms of popularity.

  • Almost 62% of B2B marketers and 51% of B2C marketers already have their blogs optimised for mobile devices.

  • Republishing old blog posts in updated format with new images help boost organic traffic by almost 11%.

  • Unbelievably popular social media channels contribute with 2.8% of visitors to a website.

  • A competent SEO agency in Portland focuses on Facebook, as it is responsible for bringing about 61% of total website visitors generate from social media

  • 76% of all desktop traffic come from Google, 8% from Bing, 7% from Baidu and 7.5% from Baidu.

  • Google contributes with 94% search traffic coming from smartphones and tablets, followed by Yahoo (3%) and Bing (1%).

Most business owners seem to be lost, when it comes to choosing between paid or organic advertising campaigns. The following facts will prove helpful in making a better choice.

Paid search vs. Organic search statistics

  • About 81% of users land on a desired website through organic searches across search engines.

  • As compared to paid search results, organic results have 8.5 times more chances of being clicked by users.

  • Paid search results are 1.5 times more likely to convert.

  • Considering the facts above, experts working at a reputed SEO agency in Portland are of the opinion that organic searches are 5.66 times more likely to pay off than paid searches.

  • Paid ad campaigns, like PPC, can help any brand be on the first page for a number of targeted keywords or phrases within a day.

  • Businesses invest 87% of their fund on paid campaigns, whereas 11% is spent on organic or SEO campaigns.

The points mentioned above are helpful for business owners to make the correct decisions at right time and drive their brands to higher levels of success.

07 Feb, 2017


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