Tips to Get Prepared for Google’s Mobile-First Indexing

3 Tips to Get Prepared for Google’s Mobile-First Indexing

The majority of online marketers, as well as search engine optimisers all over the globe have gone nervous since Google announced its mobile-first indexing. Thus, some professionals focused on changing the canonical tags whereas, others expected ranking drop. Actually, these assumptions were not baseless. Mobile pages normally have very fewer links as compared to normal webpages and its content is also more sparse. Some even wondered, whether expandable content on mobile pages will play a role in determining ranking in the new mobile-first index.

Read on to get relevant information on the topic that will not only remove all your doubts but also prepare you to make your way successfully through Google mobile-first index.

1. Focus on creating more engaging content:

Approach to create content for mobile devices should be different from the conventional one. The different content approach for mobile context will improve  user experience for mobile searchers. In fact, renowned brands have been following this strategy of improving content quality to ensure greater search value for users. Google puts high priority on providing better organic search results to its users. Thus, if you can better satisfy your online visitors, Google will definitely place your brand at higher positions on organic search results.

2. Include road maps and directions:

As compared to desktop users, people visiting your site from smartphones and tabs expect more roadside assistance. Therefore, it is not desirable to neglect highlighting any roadside information. It is even better not to include location information on desktop version of a homepage. But, as far as a mobile home page is concerned, there is just not any better alternative to it. While creating and placing content on responsive websites, do think from the angle of mobile Internet users. This will offer you higher mileage at the end.

3. Geolocation and new search behaviour:

These days, the geolocation feature is fast changing the existing search behaviour among the Internet users. If you do not believe it, here is a practical trend to help erase your misconception. It has been noted that people going to musical concerts are searching with the string “concerts near me” about 3 times more on handheld devices than on desktops. Thus, it was a smart move to highlight that particular search phrase on mobile version of the tickets page than on their desktop version. Under the environment of mobile-first index, Google will certainly give more relevance to the above mentioned mobile page, as it offers more value to the searchers. So, what kind of content can be on your site that will attract more mobile searchers to it? You should not just consider content that only replies queries, but also those that your visitors will eagerly share with their friends.

The last thing you should do to cope with Google’s mobile-first index is press on the panic button. Remember, this latest Google strategy is actually more of an opportunity, for online marketers like you, than a hurdle. Make use of progressive web apps for:

Over indexing mobile queries and

Inviting links to mobile content

This will help making your content more relevant and allow you to reap greater benefits under the changed circumstance.

16 Jan, 2017


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