Most of the people these days are heavily dependent on their smartphones for various reasons such as voice calls, messages and more importantly to connect over the Internet anytime they want. Mobile marketing utilizes this factor and helps business and clients all over the world. It provides customers with the location, personalized information to promote services, ideas and products. It is similar to an advertisement delivered through an electronic medium like tests, voice messages and graphics. SMS is currently one of the most common types of channel for mobile marketing. Bar codes are used extensively these days that a mobile user can scan to avail associated information.
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